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This week we discuss Brands and Branding - and my guest is the wonderful Daryl Fielding, who's worked on brands and campaigns such as Vodafone, Ford and Dove.

We start with what a Brand IS and then discuss why branding ISN'T just for large businesses.

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This week we discuss Brands and Branding - and my guest is the wonderful Daryl Fielding, who's worked on brands and campaigns such as Vodafone, Ford and Dove.

We start with what a Brand IS and then discuss why branding ISN'T just for large businesses.