The Cambridge Marketing Podcast

Apprenticeships

It's National Apprenticeships Week, and my guest is Nicola Drury - UK Apprenticeship manager at Amazon.  She lifts the lid on how many apprentices they have, how old they are, and the benefit they bring to the Amazon business.

Opinionated Marketers on: FACEBOOK

As Facebook celebrates its 20th anniversary this week, one listener asks our Opinionated Marketers: why has it succeeded where others have failed?  Kiran Kapur and Charles Nixon discuss.

Greenwashing

As a new EU Directive on 'Greenwashing' comes into force, Nigel Clark of Cambridge Marketing College discusses its impact for marketers - even for those outside of the European Union. 

Opinionated Marketers on: SEGMENTATION

This week we look at the increasing importance of audience segmentation for marketers.

Opinionated Marketers on: Data

This week, we discuss the importance of accuracy and fact checking - with some timely examples from key UK publications.  

Creativity

Inspired by a listener question - this week we discuss all things creativity.  How do you get your best ideas?  Why aren't you feeling creative as normal?? Kiran Kapur discusses, with expert insights from Martin Talks, David Hall and Rob Watson.  

Opinionated Marketers on: GOOD NEWS

This week, our Opinionated Marketers reflect on two positive new stories.

The Perma-Vuca Crisis

This week we revisit VUCA with Natacha Wilson, a Development Consultant and Marketeer - and introduce a new model 'BANI'.  
Hosted by Kiran Kapur of Cambridge Marketing College

Opinionated Marketers on: 2024

For our first episode of Opinionated Marketers in 2024, we asked Kiran Kapur and Charles Nixon of Cambridge Marketing College to make their predictions for the year ahead.  We touch on supply chains, shortages and elections.

Critical Thinking and Fact Checking

This week, with a little bit of help from Winnie the Pooh, we remind marketers the importance of fact checking!