The Cambridge Marketing Podcast
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Episodes
Tuesday Nov 14, 2023
Tuesday Nov 14, 2023
Why are the prices of Electric Vehicles dropping by 10-20%? What should the car companies do now? Our Opinionated Marketers discuss.
Friday Nov 10, 2023
Friday Nov 10, 2023
This week, by request, we discuss marketing models. We explain AIDA, ANSOFF, VUCA and PESO - with help from recent guests on the podcast. Enjoy!
Tuesday Nov 07, 2023
Tuesday Nov 07, 2023
This week - how roadsigns got our Opinionated Marketers onto the subject of Consumer Psychology. They discuss the need for clarity in marketing communications, and why we NEED simplicity.
Friday Nov 03, 2023
Friday Nov 03, 2023
This week we discuss Brands and Branding - and my guest is the wonderful Daryl Fielding, who's worked on brands and campaigns such as Vodafone, Ford and Dove.
We start with what a Brand IS and then discuss why branding ISN'T just for large businesses.
Tuesday Oct 31, 2023
Tuesday Oct 31, 2023
In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis.
This week we continue with S- and Social. Kiran Kapur and Charles Nixon discuss.
Tuesday Oct 24, 2023
Tuesday Oct 24, 2023
In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis. S is for Social. Kiran Kapur and Charles Nixon discuss.
Friday Oct 20, 2023
Friday Oct 20, 2023
This week we're talking about retention marketing, and my guest is Tobi Chapman - founder of EverBoost who are specialists in this area. We discuss everything from automated marketing to flows and sequences, before ending on ChatGPT.
Tuesday Oct 17, 2023
Tuesday Oct 17, 2023
In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis. P is for Political - so what's going on in politics for marketers today? Kiran Kapur and Charles Nixon discuss.
Friday Oct 13, 2023
Friday Oct 13, 2023
This week our Opinionated Marketers discuss the terrible job marketers are doing of promoting 'Green' products. We'll touch on everything from Heat Pumps to Electric Vehicles, and explain Product vs Market Orientation.
Friday Oct 06, 2023
Friday Oct 06, 2023
This week we discuss two recent phenomena: shrinkflation and skimpflation. We'll explain what they both are, and why they might not necessarily be such a bad thing. Kiran Kapur and Charles Nixon host.