The Cambridge Marketing Podcast

Marketing a Training Company

How do you market something you can't touch? This week my guest is John Wanklyn of Achiive - a training consultancy. John explains why they're different to most other training providers, and how their business pivoted quickly throughout COVID.

Marketing in Food

This week, a fascinating interview with Vhari Russell - Food Marketing Expert and founder of Grub Club Cambridge.  Vhari lifts the lid on the lengths food marketers go to getting their product traction, and just how long preparations for Christmas actually take!

SWOT and TOWS

This week, we look at one of the marketing models that often causes confusion - SWOT!  Keith Rowland is my guest, who explains what SWOT is, before moving onto TOWS.  

The OFSTED Dilemma

This week Kiran Kapur and Charlotte Lestienne discuss the dilemma that education settings face when OFSTED results arrive. Considering the current climate, should they be used for marketing purposes? 

Headhunting

This week we're talking about marketing careers and, specifically, 'headhunting'.  My guest is Adam Nichols, Director of Rosslyn David - The Marketing Headhunters.  He explains what a head hunter is, why they're so effective and how you can get yourself on their radar!

Opinionated Marketers on: NATIONALITY

As Luca Brecel becomes World Snooker Champion, and the UK prepares for the coronation of Charles III, our Opinionated Marketers discuss whether national stereotyping in marketing is actually useful.

The Marketing Meetup

This week my guest is Joe Glover of The Marketing Meetup - a now global marketing community started in Cambridge by Joe.  Joe explains his motives for starting the organisation, and fills us in on how it's grown.  

Opinionated Marketers on: RAINBOWS AND UNICORNS

This week our Opinionated Marketers attempt to put a positive spin on... well... everything!  

Reflection

This week we discuss reflection, and the importance of doing performance reviews in the right way.  This week's podcast will TOTALLY change the way you approach what can be a difficult but essential task.

Opinionated Marketers on: WAR GAMES

As the UK government gets ready to test its Emergency Alert system, and BT 'war game' for potential conflict between China and Taiwan, our Opinionated Marketers discuss risk management and and planning.