The Cambridge Marketing Podcast
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Episodes
Thursday Apr 06, 2023
Thursday Apr 06, 2023
This week it's another chance to find out about Topic Clustering. My guest is Skyler Reeves, Founder and CEO of content marketing agency Ardent Growth.
Friday Mar 31, 2023
Friday Mar 31, 2023
This week we talk about Marketing Messaging, and my guest is Henry Adaso - author of 'The Art of Messaging'. He explains his theory of 'Remarkable Messaging' and explores why celebrity endorsement really works.
Friday Mar 24, 2023
Friday Mar 24, 2023
This week we discuss sustainability - and what a good sustainability strategy looks like. Nigel Clark is my guest, tutor at the Cambridge Marketing College.
Wednesday Mar 15, 2023
Wednesday Mar 15, 2023
This week our Opinionated Marketers discuss success, and how it doesn't always mean what you might think it does. Kiran Kapur and Charles Nixon from Cambridge Marketing College examine!
Friday Mar 10, 2023
Friday Mar 10, 2023
This week we discuss communications in local government, and my guest is Dr Nik Johson - Mayor of the Cambridgeshire and Peterborough Combined Authority.
Friday Mar 03, 2023
Friday Mar 03, 2023
This week we discuss marketing in the IT space.
I'm joined by Kate Duggan, Chief Marketing Officer at Redgate Software. We discuss marketing in a B2B environment, Redgate's segments, and how they use 'Thought Leadership' as a strategy.
Friday Feb 24, 2023
Friday Feb 24, 2023
This week we explore the world of influencer marketing. My guest is Chris Kastenholz of Pulse Advertising - an Influencer Marketing Agency with offices across the globe. (https://www.pulse-advertising.com/)
Tuesday Feb 21, 2023
Tuesday Feb 21, 2023
We've all heard about 'shrinkflation' - and always from a negative perspective. But could it actually be good for us? Charles Nixon and Kiran Kapur explore!
Friday Feb 17, 2023
Friday Feb 17, 2023
Should management and leadership be the end goal for all careers? Is the career 'ladder' something of the past. Jaspar Robertson, Fellow of the Cambridge Marketing College, discusses.
Wednesday Feb 15, 2023
Wednesday Feb 15, 2023
This week our Opinionated Marketers discuss two articles on AI that highlight the positives and negatives of Chat GPT and other AI Chatbots. Further reading here https://braff.co/advice/f/you%E2%80%99re-going-to-set-the-world-on-fire and here https://www.theregister.com/2022/12/06/internet_ai_gpt_ios/