The Cambridge Marketing Podcast

Opinionated Marketers on: TRENDS FOR 2023

In our first podcast of 2023, Kiran Kapur and Charles Nixon discuss the topics and trends they predict will be big this year.

Driving your Marketing with Data

This week my guest is Emily Holmes - who is the SEO and Optimisation lead at Anglian Home Improvements.  We discuss the different types of data we use, what A/B testing is and how to measure success.  

Opinionated Marketers on: COST OF LIVING (Part 2)

This week we continue our discussion on a new report from The Good Agency, which discusses how brands will address the current Cost of Living crisis.  Hosted by Kiran Kapur and Charles Nixon.

Sustainability

It's fair to say sustainability is very de rigiueur right now. We all want our companies to be sustainable, and know that we all have to do more.  However, sustainability seems to come with its entire own language.  So this week Charlotte Lestienne of Cambridge Marketing College takes us back to basics.

Opinionated Marketers on: COST OF LIVING (Part 1)

This week we discuss a new report from The Good Agency, which discusses how brands will address the current Cost of Living crisis.  Hosted by Kiran Kapur and Charles Nixon.

Opinionated Marketers on: POSITIVITY

This week our Opinionated Marketers, Kiran Kapur and Charles Nixon, discuss the benefits of harnessing positivity in your marketing.

How to Guest on a Podcast

Recently, I was asked how you get to be a guest on a Podcast.  So we thought we'd turn this into a Podcast of its own!  

Opinionated Marketers on: PRICE INCREASES

As Doctor Martens announce they're raising the price of their boots, our Opinionated Marketers discuss their interesting approach: consulting their consumers first. https://www.marketingweek.com/dr-martens-price-increases/

Risk Mitigation

This week we talk all things Risk.  We start with 'What is a Risk?' before moving on to how you identify them, and finally how you mitigate risk.  Guest contributors include Dulcie McLerie from Tenable and Carla Crocombe of Safety Rocks.

Opinionated Marketers on: REDUCE AND RECYCLE

This week, Barbour have launched a new campaign with the help of Paddington Bear - aiming to keep existing garments out of landfill and on coat stands.  With eBay also launching their 'Better Than New' promotion, our Opinionated Marketers discuss the reasons behind these strategies.